Union City: November 2025 Housing Market Update

Market Statistics

• Active Listings: 46
• Homes Pending: 21
• Homes Sold Last Month: 31
• Median Home Value: Around $1.2 million (with variation across neighborhoods)
• Market Condition: Selective but active—momentum is still very real
• Holiday Season Activity: Not a slowdown in activity, but a shift in buyer selectivity

What's Happening in the Union City Market?

November Market Dynamics

Many people assume the housing market slows to a crawl during November and December with the holiday season approaching. However, the Union City market tells a different story. With 31 homes sold last month, 21 currently pending, and 46 active listings, the market isn't frozen—it's selective and still moving. This isn't a slowdown in the sense of no activity; rather, it's a market where quality and positioning matter more than ever.

Key Market Insights

• Concentrated Market Activity: Most of the movement in the market is concentrated in well-located, move-in ready homes. Buyers are being highly selective and skipping anything that feels overpriced or outdated.
• Speed Matters for the Right Properties: When the right property hits the market, it doesn't last long. Well-presented homes in desirable locations continue to generate quick interest and action from buyers.
• Strategic Pricing Pocket: The median home value hovers around $1.2 million, but with variation across different Union City neighborhoods. This means you can still find value in certain pockets, especially if your home is well-presented and hits that sweet spot for pricing.
• Inventory Remains Manageable: With 46 active listings, inventory isn't exploding. For sellers with well-presented homes, this creates an opportunity to get serious interest without being drowned out by excessive competition.
• Reduced Competition for Buyers: Buyers who act during the November-December period won't face the same level of competition they would encounter during the spring market surge. This timing advantage can be significant for buyers looking to avoid bidding wars.
• Market Selectivity, Not Stagnation: The market is active and moving, but it's selective. Properties need to be priced right, show well, and be in good locations to generate interest. Generic or overpriced listings struggle while strategic offerings thrive.

Strategic Advice for Buyers and Sellers

For Buyers:

• November and December Present Opportunities: This is an amazing opportunity for buyers because you will not have the competition like you will have in spring. Fewer buyers in the market means less pressure and potentially better negotiating positions.
• Market Isn't Waiting: The 31 homes that sold last month prove that real estate activity continues regardless of the season. Life events—job changes, growing families, relocations—drive buying and selling throughout the year.
• Focus on Well-Located Properties: The market is concentrated in well-located, move-in ready homes. Target properties that meet these criteria for the best opportunities and quickest paths to successful transactions.
• Value Opportunities Exist: With median values around $1.2 million and variation across neighborhoods, value can still be found in certain pockets of Union City. Work with professionals who know these market segments.
• Be Ready to Move: When the right property hits the market, it doesn't last long. Even in November-December, quality homes generate quick interest. Have financing ready and be prepared to act decisively.
• Avoid Spring Rush: By purchasing now, you avoid the traditional spring market surge when competition intensifies and prices often peak. The holiday season offers timing advantages for strategic buyers.

For Sellers:

• This Is an Opportunity: For sellers, this is an opportunity. Inventory isn't exploding, and if your home shows well, you can get serious interest even during the holiday season.
• Presentation Is Critical: The market is concentrated in well-located, move-in ready homes. Buyers are skipping anything that feels overpriced or outdated. Your home must show exceptionally well to compete effectively.
• Location and Condition: Well-located properties that are move-in ready are where the market activity is happening. If your home checks these boxes, you're positioned to attract serious buyers.
• Price Must Hit the Sweet Spot: With median values around $1.2 million and variation across neighborhoods, strategic pricing is essential. Your home needs to be priced to hit that sweet spot where buyers see immediate value.
• Avoid Overpricing: Buyers are skipping anything that feels overpriced. In a selective market, pricing aggressively or hopefully will result in extended time on market and eventual price reductions that signal problems to buyers.
• Momentum Is Real: With 31 homes sold last month and 21 pending, the momentum is still very real. The right homes are selling, which means strategic sellers can succeed regardless of the season.
• Less Competition from Other Sellers: Many sellers hold off during the holiday season, which means less competition. If your home is ready and well-presented, you can stand out more easily now than during the crowded spring market.

Understanding Market Segments

One of the most important insights from the November market update is that knowing your segment matters more than general headlines. The Union City market isn't a monolith—different price points, locations, and property conditions perform very differently.

• Well-Located, Move-In Ready Properties: These homes are seeing the most concentrated activity. Buyers in this segment are active, decisive, and willing to move quickly on the right opportunity.
• Outdated or Overpriced Properties: These listings are being skipped by buyers who have become highly selective. Without proper positioning, these homes sit on the market regardless of the season.
• Strategic Pricing Pockets: Certain neighborhoods and price points offer better value opportunities. Understanding where these pockets exist can make a significant difference in outcomes for both buyers and sellers.
• Median Value Context: The median home value hovering around $1.2 million provides context, but variation across neighborhoods means opportunities exist both above and below this number depending on location and condition.

Final Thoughts

The Union City housing market in November 2025 defies the common assumption that everything slows down during the holiday season. With 31 homes sold last month, 21 pending, and 46 active listings, the market isn't frozen—it's selective, active, and moving. The key insight is that quality and positioning matter more than timing.

For buyers, November and December present a strategic opportunity to purchase without the intense competition that comes with the spring market. You won't face the same bidding wars and pressure, and well-located, move-in ready properties are still available. This is your chance to act while others wait for spring.

For sellers, this is an opportunity to stand out with less competition from other sellers. If your home shows well and is properly priced to hit that sweet spot, you can generate serious interest. The market is concentrated in well-presented properties, so preparation and strategic positioning are essential.

Bottom line: the Union City market isn't frozen. It's selective, active, and moving. Whether you're buying or selling, knowing your segment matters more than general headlines. Reach out to discuss your specific situation and develop a strategy that positions you for success in the current market.